

Wake up with perfect brows
IZZI Beauty is the #1 permanent makeup salon in the Netherlands. Natural Powder Brows, Lip Blush and Infralash Eyeliner: craftsmanship that subtly enhances your beauty.

The specialist in natural permanent makeup
At IZZI Beauty it's all about you. We take our time, listen to your wishes and create a result that perfectly suits your face: never harsh or unnatural, always refined. All our specialists are GGD-certified and work with safe, high-quality pigments. Leave your daily make-up routine behind with our safe, high-quality semi-permanent make-up treatments. Natural results, fully tailored to your wishes.
- GGD-certified and qualified specialists
- Safe, dermatologically tested pigments
- Natural result, tailored to your face
- Two modern salons: Amsterdam & Rotterdam
Permanent makeup that actually looks real
From fuller brows to a fresh lip colour: every treatment is fully bespoke, performed by our specialists. IZZI Beauty specialises in PMU brows, lips, freckles and infralash.
A personal word from IsabellaWhat can permanent make-up do for you?
Lovely to meet you! My name is Isabella Levels and I am the owner of IZZI Beauty.
As experts in semi-permanent make-up, we can help you with a range of treatments, so you don't have to spend even five minutes in front of the mirror! Think of:
- Powder brows that give you perfectly filled-in brows with a soft, powdery look. We can make your brows fuller, longer, wider or sharper. We can also fill in sparse patches, give your brows more definition and correct asymmetry for the most natural brow possible!
- Lips? No problem! With Lip Blush, also known as lip pigmentation, we can help give your lips a natural colour and contour, so they look younger and fuller. This technique can also make your lips look bigger.
- An infralash treatment for permanent eyeliner is the solution for eyeliner that never smudges. This treatment is perfect for correcting asymmetrical eyes, making small eyes look bigger, if you are allergic or sensitive to make-up, or simply if you find it a nuisance to apply a sharp eyeliner yourself every day!
At IZZI Beauty we always create a natural look that you will enjoy for years. We always take plenty of time to discuss your wishes and work out together which pigments and shapes suit your skin type, facial contours and age perfectly. We never start a treatment until you are 100% happy!
We would love to invite you for a free consultation, so we can discuss together what suits you best.
Love, Isabella
The IZZI Beauty team
The experienced IZZI Beauty team offers high-quality permanent make-up and laser treatments in the Netherlands. Our PMU specialists work only with the latest techniques and materials. Personal attention to beautiful results and a safe treatment (in the long term too) is our top priority. We are happy to listen to your wishes and think along with you.
5/5 PMU reviews
IZZI Beauty has 350+ five-star reviews on Google and Trustpilot. We are the most reviewed and highest-rated brow bar in Amsterdam and the surrounding area. Clients rate us 5/5 for customer service and quality.
7,000+ treatments
With 10+ years of experience and more than 7,000 treatments in total, we are familiar with every skin type, every hair colour and every age. Thanks to our years of knowledge and expertise, we can tailor every treatment to your wishes and needs.
Qualified specialists
All our specialists have been trained by official CRKBO-registered training institutes and master the latest techniques. We stand for safety, quality and client satisfaction.
Safe pigments
The PMU pigments we work with meet the strictest EU safety requirements. We are GGD-certified and work strictly to the hygiene and safety standards set by the NVWA.
PMU courses: learn from the best in the Netherlands!
IZZI Beauty specialises in courses for beginners and experienced PMU artists. Our courses combine theory, hands-on training and personal guidance, with UWV subsidy options.

Ombré Powder Brows beginner course
The PMU course for starters. In 3 intensive days, we teach you how to learn and apply the best Ombré Powder Brow technique.
More info
Ombré Powder Brows masterclass
Learn to apply Soft Ombré Brows, Bold Brows and Russian Brows and perfect your work. Become the best Ombré Powder Brows PMU stylist in your area!
More info
Lip Blush beginner course
Learn the basic techniques for applying Lip Blush. Our very extensive theory and practice will make sure you finish the course without questions and can get started with confidence.
More info
Lip Blush masterclass
Already experienced in Lip Blush treatments? The masterclass goes deeper into all the key points so you can apply your Lip Blush to perfection. Become the best Lip Blush PMU stylist in your area!
More info
Faux Freckles basic course
Faux freckles, also known as the freckle tattoo, are hugely popular! You can take this basic course even without PMU experience. Add freckles as a treatment to offer your current clients something new that is in high demand!
More info
Ombré Powder Brows & Lip Blush combined basic course
Want to start in the PMU world and offer treatments straight away? Take an intensive combined basic course with us so you can offer clients several options right away.
More infoIZZI Beauty PMU Academy & Salon
At IZZI Beauty, quality, reliability, transparency and craftsmanship come first. All our staff have been trained at CRKBO-registered institutes. We also follow the EU guidelines on safe tattooing and permanent make-up.
The pigments we use are REACH-compliant, which means they are safe for both people and the environment. They are also vegan, free from allergens and, most importantly, free from harmful substances such as PAAs, PAHs, heavy metals, iron oxides or fragrances.
We are proud to be the best-known PMU academy and salon in the Netherlands. Every day we carry out professional permanent make-up treatments and train the next generation of PMU specialists through high-quality courses.
Our specialists perform the latest permanent make-up techniques. From removal with laser or saline to reapplying permanent make-up. Choose quality.

Isabella
Owner and PMU expert
I have been an expert in PMU for more than 10 years. I started IZZI to delight people with beautiful PMU in a healthy way. As well as carrying out treatments, which I love, I also train beginner and experienced PMU stylists almost every day.

Carla
PMU and laser treatment expert
I have now been working full-time at IZZI for three years, where, in addition to treatments, I also teach courses and support Isabella during the exams. I look after client contact at IZZI and contribute to innovations within the team and our offering.
Visit IZZI Beauty
You're welcome at our modern salons in Amsterdam and Rotterdam, both fully equipped and GGD-certified.
IZZI Beauty Amsterdam
- Koningin Wilhelminaplein 13, 1062 HH Amsterdam
- +31 6 11 76 88 81
- Mon–Sat · 09:00 – 18:00
IZZI Beauty Rotterdam
- Weena 95, 3013 CH Rotterdam
- +31 6 11 76 88 81
Book your appointment today
Ready for a beautiful new look that means you don't have to spend even five minutes in front of the mirror? We always create a natural look that you will enjoy for years! Don't hesitate to get in touch. Hundreds of women have gone before you!
Get in touch
Have a question or want to book an appointment? Leave a message and we'll reply as soon as possible.
- Emailinfo@izzi-beauty.com
- Phone+31 6 11 76 88 81
- IZZI Beauty AmsterdamKoningin Wilhelminaplein 13 · Mon–Sat · 09:00 – 18:00
- IZZI Beauty RotterdamWeena 95, 3013 CH


